The ads are based on the personal information you have added to your account and the data of the advertisers associated with Google.
Has it happened to you that you are talking to your friends about a specific topic and then when you go online, it is the first thing you see? The answer is simple: Google knows our tastes based on what we look for, study or want, and that knowledge is what it uses to display personalized ads.
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All our wishes are stored in a personal profile that Google has on all its users, as if it were a winery. The ads are based on the personal information you have added to your Google account, the data of the advertisers associated with the search engine and the user interests determined by Google. However, there is a page that helps you get an idea of what that profile is like.
The adssettings.google.com page.
There it is possible to see hundreds of categories of various topics, categories that attract our attention. This list is created based on the things we are looking for and the pages with which we interact in a continuous way.
By clicking you can choose any factor to obtain more information about it or modify your preferences if you select any of the boxes and select ‘deactivate’. However, it is important to note that there are certain boxes that you cannot deactivate. Failing that, what you can do is “update” those boxes related to your age and gender.